The White Idea





Kim AlfeldiKim Alfeldi

I have always had a love for all things wedding! But my passion for events didn’t start at the aisle.

For ten years I owned and operated Sydney’s Leading promotional agency, starting my business at age 22 I grew my business Deveaux Promotions to the premier promotional agency in Sydney, having established a reputation for event staffing, clients requested this same of level of professionalism with the entire management of their event. The business then adapted to total event management from concept design to execution.

The company’s expertise spanned, national product Launches, Tradeshows, Sporting events, corporate and PR requirements and national in-store demonstrating. Co-coordinating not only staff but logistics for events such as Bathurst 2000, Mardi Gras, Iron man, Good Vibrations, Big Day Out, Moonlight Cinema, State of Origin, Melbourne Cup to name a few.

I have worked with multi national companies rolling out campaigns nationally for Coca Cola, Carlton United Breweries, TAB CORP, Phillip Morris, Sharp, Holden, Jack Daniels, Moet & Chandon, Southern Comfort, Loreal, Orlando Whyndam, Rexona, Whiskas, Strongbow and more.

In 2005 I made another sound business decision to spend more time with my young family and I sold Deveaux to a large PR firm and it continues to lead the promotional field today.

I have an undeniable excitement for planning and coordinating weddings and have freelanced as a wedding events planner for the past 5 years. My passion lead me to the decision to formalize my infatuation and launch The White Idea focused solely on weddings and private soirées.

I have an advanced diploma in Event Management and Wedding Planning combined with over 16 years experience in events.

As Heard On 2GB on
The Chris Smith
Afternoon Show

Kim talks about how to plan a
wedding and answers questions
from the 2GB listeners.

Tune in here
 Kim Alfeldi, The White Idea on 2GBKim Alfeldi, The White Idea on 2GB